Shri Aai Mata ji (born in 1415, Vikram Samvat 1472) is believed to be an incarnation of the goddess, Ambe Maa (Jagdambe Maa). Ambe Maa appeared to Shri Aai Mata ji's father, Rao Bika Dhabi, in a dream, informing him that she was going to incarnate as his daughter.
In 1510 (Vikram Samvat 1567), Aai Mata ji declared Govind das ji as a Diwan (Principal Priest). One day, Aai Mata ji told Govind das ji that she wanted to perform meditation (Tapsya) for seven days in a dark room. She warned him not to open the door of her room before that. However, her devotees were unhappy, since they were not taking food before Darshan of Mata ji
During her childhood, Jiji is said to have miraculously helped people whose lives were in danger and have been revered by all who knew her. Mahmud Shah Khilji, the Mughal king of Malwa Sultanate (Malwa), heard about the beauty of Jiji and decided he wanted to marry her. Mahmud Shah called Rao Bika Dhabi to request his daughter's hand for marriage. Dhabi reluctantly went to Jiji with Khilji's proposal.
All of her items are still there in Shri Aai Mata ji�s Temple, in Bader, Bilara. A Jyoti is also inside the temple. This Jyoti is changed every year by the Diwan of Bilara with the Head of Pujari on Bhadrapad Shukla Dwitiya of the Hindu Calendar (in August/September).